B2C Local

Do you need to market your business to local consumers?

Start with this free persona template for B2C businesses with a local focus. 

THIS TEMPLATE IS RIGHT FOR YOU IF:

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You market to people in a defined geographic area

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You want to be crystal clear on who your target audience is and what drives them to take action

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You want something real and actionable, not imaginary and wishful

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You offer physical products or live services

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You offer physical products or services

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You're starting with little or no customer data

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Classroom Education

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More Info
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Online Education

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Behind The Wheel

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Overview

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What You Get

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Teen Drivers Ed Course

Mondays @ 6:00 pm – 8:00 pm, Oct 22 – Nov 15, 2018

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Teen Drivers Ed Course

Thursdays @ 6:00 pm – 8:00 pm, Oct 22 – Nov 15, 2018

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Teen Drivers Ed Course

Fridays @ 6:00 pm – 8:00 pm, Oct 22 – Nov 15, 2018

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Teen Behind the Wheel Course

Mondays @ 4:00 pm – 6:00 pm, Oct 22 – Nov 15, 2018

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Teen Behind the Wheel Course

Wednesdays @ 4:00 pm – 6:00 pm, Oct 22 – Nov 15, 2018

Register Today

Approved Courses For Earning a Permit

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Frequently Asked Questions

Is this really free?

Absolutely!

These free templates came out of our agency work. While we know that not everyone can afford to hire a full-service marketing agency, everyone can benefit from starting their marketing plans with Ideal Customer Avatars and Customer Personas.

We were looking for online resources to point folks to. Unfortunately, most of what we could find out there was regurgitated drivel. The more we dug around the angrier we got, because the advice was not only limp, it was a waste of time!  In launch land, time is a precious thing.

So we set out to do better, and here it is.

Do I need special software or know-how?

The template comes in two forms – a PDF version you can print and doodle on and a Google Slides version you can make a copy of and modify.

You’ll need to know how to use the Internet, and since you’re here, you already have that covered.

To find your data points, you’re going to be searching in some databases and then reading the results and choosing data. You’ll need to know some terms like average, mean and median, but there isn’t anything here you can’t google up some facts for.

What if I need help?

The download package includes some small training videos that address some items that we thought might be new to folks. It’s not exhaustive training, but it will help you get over a few hurdles.

We also include a research guide with links to data sources. Each data source has a rich help and training section on their website, so you can dig in if you need more assistance.

 

Can I share this template with _____?

Sharing is fine, as long as you’re not acting in an unethical way like passing off our work as your own or trying to sell our stuff to other people.

Our preference is that you send people to our site rather than wholesale sharing the template file – that way they are getting the most recent version of our stuff and we’re getting the benefit of the site traffic and contact information for people using our stuff.

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