What does middle class household income look like across the USA? It’s not what you think. Let’s explore 5 cities and then take the data for a spin to see what middle class income looks like in your neighborhood.
Whether you call it the Unique Selling Proposition or the Unique Selling Point, the USP is powerful when it works with your ICA. It moves you from THINK to KNOW. Here’s how.
Done right, an avatar is the Swiss Army knife of marketing. When you put a great avatar to work, it seeps into every corner of your marketing, swirls around your message, and gives your a magically powerful draw.
Once you’ve done the hard work of identifying your Ideal Customer Avatar, you can use it to make your ad campaigns work harder than ever. Here are some ideas to get you started.
The phrase Ideal Customer Avatar is misleading. Just because it uses the word ideal, doesn’t mean you should simply envision your ideal customer and magically have them appear at your door. Try replacing Ideal with Intelligent and a whole new world opens to you.