Behavioral Insight: Residents of 55416 are well educated and freely spend their budgets on tech, environmentally friendly products and healthy food but they like to be well informed before spending, doing liberal research before pulling the trigger. Why? 1.To get the best quality items 2.They value learning new things to keep life fresh and interesting 3.To fortify their social standing as sophisticated up-and-comers. Look at your customer journey: how can you help satisfy their research cravings?

Median Income $81,861 | Compare to $63,470 for the state

More than $1,000 per month in credit card transactions: 19.1%

Online Banking Users: 51.9% | Compare to 43.8% for the state