Behavioral Insight: Residents in 76624 are passionate about American made goods, seeking them out first among other choices. Why? 1. They’ve spent their careers in local manufacturing and related industries, so they feel it’s important to support the local economy. 2. Pride in the quality of American made goods. If you’re serving customers in 76624, how can you highlight this important marker and make your American value shine?

Median income: $53,879 | Compared to $56,100 for the state.

Online bank users: 35.8% | compared to state average: 40.1%

Median age: 43.3 | compared to state average: 34.6